It’s right before lunch and I’m sitting here with a lot on my mind…
I’m thinking about how I just uplifted my life from California, a place I’ve known for most of my adult life and just moved to Florida with my husband Sean, my son Luke, and soon, yes the newest member of the Andros-Buckley family.
And I’m sitting here in a moment of gratitude for all the amazing things I’ve been able to accomplish in my life and my business, specifically the ability to make a lot of money doing the work I love.
From the outside it may often look as though I do it easily, but the reality is that it takes an amazing team to make it all work.
Having people I can rely on to help me focus on the tasks that I do best so that I can be in my brilliance and still make sure everything gets done.
This is high on my mind as imagine the impending arrival of our newest family member, and how in order to keep the business flowing smoothly, I will need even more help.
I remember back when I first started, I ran the business as a 1-woman show. I shot videos, I edited them, I uploaded them.
I was sure to share them on social media.
I planned my own programs, I designed my own web pages and I programmed everything myself.
It got the job done, but it was exhausting.
Why? Because I knew I was spending a lot of time on tasks that weren’t in my brilliance and I would have been better off outsourcing them to others so I can stay in the place where I have the most value to my clients and I can ultimately make the most money.
Outsourcing or delegating is the single biggest decision you can make if you want to take your business to the next level.
If you’re doing it all by yourself because you think you can’t afford to hire someone then I invite you to start thinking about how much money you are actually losing by not paying someone else to take things off your plate.
The reality is I’ve made more money by paying others to do things for me than by doing it for myself.
The money I’ve spent investing in my team and the right people has afforded me the chance to do so much more than if I had ever done it alone.
As a mom and entrepreneur, my time is extremely valuable. I have limited hours in the day and yet there’s always a lot to get done.
My family doesn’t stop because there’s work to be done so outsourcing and delegation is your secret weapon.
I’ll be blunt about something I’ve not shared out loud. In order to be successful you must get serious about delegation.
This is how to outsource, so that you can be a better business owner, parent, and get your life back.
I’m not going to go heavy into detail on the process of finding the right people, but what i do want to speak about is how to begin the process of knowing what you should hold onto, and what you should give away.
What are you the best at in your business?
What can you do that no one else in the organization can?
What are the few areas in your business that provide the most value to the organization that if someone else took it away from you, it would cause damage to your brand?
The odds are, there are 1-2 things. In my business, my highest value comes from the videos i make, and the programs I teach. It is not in uploading videos, editing them, crafting keynote slides or choosing fonts.
My value is the only thing I focus on because it generates the most money for my business.
What are your weaknesses?
Get honest and get vulnerable with me. What aren’t you good at?
What have you been doing because you think you’re supposed to?
Not sure, then possibly check out the Kolbe test. It’s a great assessment that will show off your strengths and weaknesses.
Now that you know your strengths and weaknesses, let’s list out all the tasks in your business.
Go on and do it.
Because if you can figure out all the different to-do’s that make your business run, and see where those tasks fit into your strengths and weaknesses, then you can quickly see what you can pass off.
I really am not sure how I would be able to keep my business running at such a high speed if I was doing this by myself.
The requirements of being a parent of two kids (one who needs you all the time) is grueling, but outsourcing and delegation has been a God send.
I share this now because the sooner you start to embrace this philosophy, the better off your business will be. Thank you for reading.
What have been your challenges with outsourcing or building your team?
I would love to hear from you. Please leave me a comment below and share.